Gaming Realms PLC (LON:GMR) said it has signed its first multi-state direct-integration agreement with its existing partner, Rush Street Interactive (RSI), one of the fastest-growing gaming firms in the US.
The AIM-listed firm’s existing partnership with RSI, which currently sees its Slingo Originals portfolio distributed in New Jersey through a remote game server, is being extended to incorporate the addition US state of Pennsylvania, RSI’s largest territory.
Under the expanded deal, the Slingo Originals content will be directly integrated into RSI’s platform, eliminating the need for a distribution partner, and will also cover any future US markets the parties may decide to enter into together.
Gaming Realms said the deal will not only strengthen its relationship between the two firms but also offer a “stronger user experience” and enhance its margins.
“We are thrilled to be expanding our existing licensing agreement with Rush Street Interactive, a major player in the US gaming industry which has recently announced its intention to list on the New York Stock Exchange,” said Gaming Realms executive chairman Michael Buckley.
“The agreement underscores the quality and popularity of the group’s Slingo games portfolio, and we are delighted to be able to bring our content to a new audience in the US as we increase our market share. We look forward to continuing working closely with RSI, focusing on our shared commitment to create and offer exciting and innovative content for players across all markets,” he added.
News of the deal sent the shares up 5.6% to 23.3p in late-morning trading on Thursday.
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